Monday thoughts

December 15, 2008

I finally was able to sit down and write some of the introduction to my BA project. I always have a hard time with beginnings, so it is a relief to get started. I was studying for my exam on Thursday – reading a chapter on force and power. It was about discourse analysis and it made me think about my project and why it is relevant to look at how we viewed Germany. I have had a sub consciousness understanding of it all along, but I was now finally able to make the understanding conscious and put it into words. To me that is what good theory should be able to do – help you express the understandings you have as well as challenge and push them. I do not really believe in putting things into boxes for the sake of putting them into boxes. If you fell the need to categorize something it has to be because you want to use that category to something – otherwise it is just utterly pointless.

Rizt or was it Rich’s…

It seem that the extreme bombardment of Rich’s advertisements in the newspapers I looked at last week didn’t even managed to brand their name into me properly. The product was called Rich’s not Rizt as my mom told me this weekend.


Ritz coffee substitution

December 9, 2008

In the research for my BA project I have been looking at a lot of micro-films (totally James Bond – though not as sexy) of old Danish newspapers from 1926. With my background in the graphic business I couldn’t help goggling the ads while I was looking for the articles I needed for the paper. One thing that hit me, other then the amount of fun ads, was how extreamly many ads there was fro Ritz – witch was a Coffee substitution and supplementation back in the days. I mean Coca Cola has nothing on them today. There as a huge advertisements for Ritz in every single newspaper I looked at. So fare I have looked at 4 different newspapers for a period of around twenty days – and in every single one of them there as at least ¼ page ad for the product – more often the ads were a lot bigger. There you can talk about serious marketing and branding!

Another interesting thing I came across then I looked for a picture for this post was that I couldn’t find a picture of even the logo of Ritz – the only thing that shows up is the hotel. Isn’t that interesting that, something that holds about the same place in the minds of our grand parents as Coca Cola does for us today has totally drifted out of our common consciousness? I can’t even find a picture! I mean I can find pictures of people’s grandparents then they were 2 from 1933 – no problem but a picture of a huge brand that has gone out of production is – perhaps not impossible, but very hard to find. I will hunt down one of the funny ads for you – it must be possible to find a scanner so I can scan one of the old funny ads for you.