Ritz coffee substitution

December 9, 2008

In the research for my BA project I have been looking at a lot of micro-films (totally James Bond – though not as sexy) of old Danish newspapers from 1926. With my background in the graphic business I couldn’t help goggling the ads while I was looking for the articles I needed for the paper. One thing that hit me, other then the amount of fun ads, was how extreamly many ads there was fro Ritz – witch was a Coffee substitution and supplementation back in the days. I mean Coca Cola has nothing on them today. There as a huge advertisements for Ritz in every single newspaper I looked at. So fare I have looked at 4 different newspapers for a period of around twenty days – and in every single one of them there as at least ¼ page ad for the product – more often the ads were a lot bigger. There you can talk about serious marketing and branding!

Another interesting thing I came across then I looked for a picture for this post was that I couldn’t find a picture of even the logo of Ritz – the only thing that shows up is the hotel. Isn’t that interesting that, something that holds about the same place in the minds of our grand parents as Coca Cola does for us today has totally drifted out of our common consciousness? I can’t even find a picture! I mean I can find pictures of people’s grandparents then they were 2 from 1933 – no problem but a picture of a huge brand that has gone out of production is – perhaps not impossible, but very hard to find. I will hunt down one of the funny ads for you – it must be possible to find a scanner so I can scan one of the old funny ads for you.

Advertisements

My bachelor project

November 19, 2008

Photobucket
heimkehr vom ball 1926

To finish our bachelors we have to write a big paper that counts for a lot of our credit for our bachelor part of our university education. I had a pretty chaotic start on this semester and by change ended up in a bachelor class about Danish foreign policy between 1864 (our big lose to Germany) and 1940 (then the Germans invaded Denmark). I had to pick some kind of topic within that frame for my project.

After a lot of thinking I decided that I wanted to write about how the Danish press wrote about Germany in the 1920s. There have been many studies on how people view Germany in the 1930s around Hitler’s coup. Germany been a big player on the Danish scene for a really long time, so I thought it might be interesting to look at how we viewed them before they turned to fascism. The trends up to an event can be just as important as the event it self. The Weimar Republic was after all a democracy, though a week one and Denmark a long and proud tradition of being afraid of Germany. I wonder how that looked in the 1920s.

I am going to read a lot of old newspaper articles from 1926 then Germany became a part of the League of Nations. Though the league never became what the West hoped it still played a significant role in the international relations between the two big wars, so it is no small event. The liberals and the conservatives in Denmark did not like that Germany joined the league, because they were afraid that they might be dragged out of neutrality and into a war. They were also still angry with Germany for not acknowledging our border with them. On the other hand if Germany joined we might be able to force them to acknowledge the border though the international court system and it might keep the leach on our big brother neighbour. So it was a complicated matter for Germany to join – at least form a Danish perspective. How much of that did make it into the press? Did the social democratic government let their own newspaper print negative stuff about Germany? What did the papers dear to write? All this is what I want to look into in my paper.