Ritz coffee substitution

December 9, 2008

In the research for my BA project I have been looking at a lot of micro-films (totally James Bond – though not as sexy) of old Danish newspapers from 1926. With my background in the graphic business I couldn’t help goggling the ads while I was looking for the articles I needed for the paper. One thing that hit me, other then the amount of fun ads, was how extreamly many ads there was fro Ritz – witch was a Coffee substitution and supplementation back in the days. I mean Coca Cola has nothing on them today. There as a huge advertisements for Ritz in every single newspaper I looked at. So fare I have looked at 4 different newspapers for a period of around twenty days – and in every single one of them there as at least ¼ page ad for the product – more often the ads were a lot bigger. There you can talk about serious marketing and branding!

Another interesting thing I came across then I looked for a picture for this post was that I couldn’t find a picture of even the logo of Ritz – the only thing that shows up is the hotel. Isn’t that interesting that, something that holds about the same place in the minds of our grand parents as Coca Cola does for us today has totally drifted out of our common consciousness? I can’t even find a picture! I mean I can find pictures of people’s grandparents then they were 2 from 1933 – no problem but a picture of a huge brand that has gone out of production is – perhaps not impossible, but very hard to find. I will hunt down one of the funny ads for you – it must be possible to find a scanner so I can scan one of the old funny ads for you.

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